When the New York fashion community notices your brand, the world soon follows. The widespread love for UGG extended to Europe in the mid-2000’s along with the ‘stylish casual’ movement. To meet the rising demand from new fans, UGG opened flagship stores in the UK, and an additional location to Moscow.
In support of the demand, and to demonstrate the brand’s depth, Deckers Outdoor Corporation (parent company of UGG) commissioned Dynamic to design and transform their unused office space into striking showrooms for stockists and retailers.
From conception to completion, Dynamic managed to maintain each and every element of the new space for their ever-growing brand.