Ted Baker – Amsterdam - Dynamic
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About This Project

Dynamic Resources launched Ted Baker’s flagship store in Amsterdam at 64-66 Leidsestraat, an ideal location for the label’s debut flagship store in the Netherlands. The store is spread over two floors and features the Curious AW15 menswear and womenswear collections.


Working alongside Ted Baker’s internal design team, Dynamic provided project management for the new store. Every store has it’s own bespoke design brimming with unique features to ensure an extraordinary customer experience, and Amsterdam is no exception. Dutch artists lead the creative for the newest interior, taking inspiration from Bauhaus and Theo Van Doesburg, to name a few.


Dynamic were involved the strip-out of the existing occupiers and a revised layout that incorporated new walls, ceiling, floors, M&E and fixtures. As part of the project, Dynamic coordinated and managed all third party services.